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Advanced Research Methods



Total Learning Hours: 24 Hours
Assessment: Presentation/ Brief Assignment

Attendees include:

  • Legal Researches
  • Journalists
  • High School Teachers
  • Political Analysts
  • Marketing Managers
  • Chief Operating Officers
  • Academics
  • Senior Bankers

Course Objectives:

Research problem identification: understanding the research context; research problem identification for investigation; research topic identification; the conceptualisation of a research problem; developing insights; feasibility and possibilities; the search for literatures; setting initial components e.g. working plan, research goals, time table and management, research process, monitoring, evaluation and revision.

Indicative Learning Model:

Research problem selection and justification: rationale of the proposed research; appropriateness; reasons for selection of a specific research topic; skills, capacities and knowledge requirement identification; research question and hypothesis formulation; rationale elaboration; essential date setting; review and monitoring process.

Develop appropriate research objectives and justification: background, aims and objectives selection; reasons for these selections; length of the research; skills, capacities and knowledge enhancement e.g. literature review, methodology, research type selection, data collection and analysis, drawing a successful conclusion; critical knowledge on appropriate research methods e.g. qualitative and quantitative, statistical research tools; research validity, reliability and ethical issues; critical justification of these selections. Literature review as relevant to the research problem and objectives: definition, features and ways to do literature review; the generic selection of literature; spotting the sources of literature; justification of an appropriate selection of literature.

To compare different theories and authors: the selection of appropriate theories for the research; conceptualisation of the research phenomenon; including relevant theories and the justification of choices; the strength and credentials of relevant theoretical framework; the understanding and interpretation; developing the theoretical framework.

Critical review of the key literature for inclusion in a research proposal while focusing on concepts and methodologies followed by other: knowledge on acceptability, reliability and validity of literature; the reference style of literature; key literature type selection e.g. journals, books, papers, conference papers; source of literature: library searches, internet, both online and offline publication media. Research methodologies and relationship with research objectives: advanced knowledge on research methodologies; action research; intervention research; nonintervention research.

Design and choose an appropriate methodology in terms of the research objectives: designing a research using the most appropriate method; research question or hypothesis test; reliability and validity test; ethical and access issues consideration; quantitative methodology; questionnaire design and distribution; conducting interviews; surveys; qualitative methodology; interviews; observation; case studies Justify the methodology selected in terms of the research objectives: critical knowledge on questions on the questionnaire, interviewee selection, data verification, bias, time and place selection, interview recording; justification of using any selected research tool.

Learning Outcome:

  • Be able to develop research approaches in a relevant context.
  • Be able to critically review literature on a relevant research topic.
  • Be able to design business research methodologies.
  • Be able to develop a research proposal.

Mode of Delivery: Blended/ Virtual

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