Strategic Management
Total Learning Hours: 24 Hours
Assessment: Presentation/ Brief Assignment
Total Learning Hours: 24 Hours
Assessment: Presentation/ Brief Assignment
The aim of this course is to develop learners’ understanding of strategic and change management models, as well as the ability to review strategic plans, organisation’s vision and mission to propose strategic options, to create implementation plans and to lead organisational changes.
Explaining the importance of scanning business environments in making strategic decisions of organisation: business environment e.g. definition, features, characteristics, types; distinctions between culture and organisational environment; key components of organisational environment; organisational environment basics; internal environment e.g. working capacities, employment relations, job satisfaction; external factors e.g. beneficiaries identification, consumer group demands; ways to meet those demands; contractors; stakeholders; shareholders; suppliers; general workforce; competitor success directions; links of influential factors e.g. social, political, technological; organisational commitment e.g. short term, medium and long term; competitor analysis; designing of products or services; influence measurement; organisational environment improvement.
To develop key success factors in order to monitor the implementation of the strategic plan: success factors definition; success factors identification; successful strategic plan monitoring; planning implementation; evaluation and monitoring of control system; cascading and dissemination process.
Mode of Delivery: Blended/ Virtual